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Job Description:
Job Description:
The VMware Cloud Foundation Division at Broadcom enables organizations around the world to run their business critical and modern applications in a secure, resilient, and cost-efficient manner. With our flagship product VMware Cloud Foundation (VCF), and our industry-leading technologies including vSphere, vSAN, NSX and more, Broadcom customers receive the scale and agility of a public cloud with the security and performance of a private cloud. Modern infrastructure, accelerated application innovation, and predictable TCO savings and investment returns are just a few of the benefits from having a private cloud infrastructure powered by VCF. Together, our bold group of technology professionals with diverse backgrounds – spanning engineering, products, marketing, partners, professional services, and global support services – is focusing on what the future can be for the largest enterprises, governments, financial services, healthcare, manufacturing and educational institutions of the world.
At the center of telling this narrative and empowering sales is product marketing. Product marketing takes a unique combination of skills. To be a successful product marketer is to be savvy of technology industry dynamics and trends, a messaging expert, a constant collaborator with a wide variety of teams, and a creative producer of content that cuts across product positioning to industry commentary.
VCF includes a built-in Kubernetes runtime and CNCF certified Kubernetes distribution, with an extensive set of services to enable Platform Engineers and Cloud Admins to build, run, manage and secure all types of modern workloads. These workloads can be built using both containers and VMs on VCF as the single platform, using a single API, and consistent operations.
This role puts you in the driver’s seat as the product marketer driving marketing efforts for Modern Workloads & Kubernetes in VCF, across multiple high growth areas, including in partnership with industry-leading vendors. Join the VCF Product Marketing team to help shape the future of IT.
Responsibilities:
Drive VCF Kubernetes & Modern Workloads marketing in multiple high focus areas, in partnership with industry-leading vendors
Develop positioning, messaging and collateral that resonates with customers, communicating product features/capabilities in terms and categories that customers understand, care about and are willing to pay for
Identify and market to key use cases, and deliver key storylines and collateral to customers, field sales, and partners
Create targeted messaging and collateral to reach key personas (Platform Engineers, Cloud Admins, CXOs, etc.) to develop awareness/interest
Drive and provide support for product launches
Conduct research and message testing
Deliver sessions at industry events, webcasts, EBCs to customers and prospects
Partner with corporate/portfolio/partner marketing teams on select campaign and GTM efforts
Support joint marketing initiatives with select Technology Partners
Innovate with key stakeholders on blog and community engagement strategy
Work with a cross-functional team (e.g., communications, enablement, services, alliances, product management, sales, channel partners, and engineering) to drive successful product releases
Required Skills:
Over 10 years of work experience in product marketing, product management, or equivalent experience in the enterprise software technology industry, with experience in product launches and product cycles.
MBA required, with Bachelor's degree in Computer Science or equivalent plus 12 years related experience OR Master's degree and 10 years related experience.
Strong background in IT infrastructure, and in-depth understanding of relevant customer personas.
Excellent written and verbal communications skills. Ability to translate technology features into business benefits. Previous experience interacting with and presenting to C-level executives.
Experience enabling or engaging with enterprise-class sales teams and channels.
Proven analytical skills and strategic thinking. Demonstrated ability to develop creative / non-traditional solutions.
Strong leader, self-starter and proven team player in a high paced and achievement-oriented environment.
Intellectual curiosity & willingness to take end-to-end ownership of agenda and deliverables.
Must have legal authorization to work in the US.
Additional Job Description:
Compensation and Benefits
The annual base salary range for this position is $131,000 - $210,000
This position is also eligible for a discretionary annual bonus in accordance with relevant plan documents, and equity in accordance with equity plan documents and equity award agreements.
Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time. The company follows all applicable laws for Paid Family Leave and other leaves of absence.
Broadcom is proud to be an equal opportunity employer. We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law. We will also consider qualified applicants with arrest and conviction records consistent with local law.
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