As Paid Social Lead, you will own and drive our paid social strategy, delivering growth across Meta, LinkedIn, and other key platforms. You will focus on developing high-impact, converting ads that engage audiences at every stage of the funnel, from awareness through to conversion.
You’ll be the driving force behind ad ideation and creative strategy, working closely with designers and videographers to craft and test new concepts, formats, and messaging. This role is not just about optimising ads - it’s about pushing boundaries, finding new ways to captivate audiences, and constantly refining our creative approach to stay ahead of the competition.
If you love developing scroll-stopping ads, testing bold creative ideas, and scaling performance through data-driven insights, this is the perfect opportunity to make a real impact at a world-class brand that’s redefining personal training.
Responsibilities
- Lead the creative strategy and development of paid social ads, maintaining a continuous pipeline of high-performing concepts.
- Drive ad ideation, crafting new creative angles, storytelling techniques, and messaging variations to boost engagement and conversions.
- Collaborate with video, design, and content teams to create ads optimised for different platforms and audience segments.
- Build and manage campaigns across Meta, LinkedIn, and emerging platforms, optimising performance daily based on data insights.
- Execute structured A/B testing, analysing creatives, copy variations, and audience segments to identify top-performing combinations.
- Develop a full-funnel strategy, tailoring creative and messaging for each stage of the customer journey, including cold traffic, retargeting, conversion, and post-purchase.
- Identify new audience opportunities through lookalike targeting, interest-based segments, and advanced retargeting strategies.
- Work closely with the data, website, and CRM teams to ensure paid social campaigns are supported by optimised landing pages and follow-up sequences.
- Stay up to date with the latest paid social trends, platform updates, and creative best practices to keep Ultimate Performance at the forefront of performance marketing.
- Enjoy creative freedom to test, iterate, and push the boundaries of paid social advertising.
- Creative thinker with a passion for storytelling and ad ideation.
- Proven experience in paid social advertising, with a track record of driving performance.
- Strong focus on testing and optimisation, with a data-driven approach to creative development.
- In-depth understanding of paid social platforms, audience targeting, and media buying.
- Analytical mindset, confident in performance tracking and interpreting data.
- Highly collaborative, with experience working closely with creative, data, and marketing teams.
- Proactive, innovative, and eager to experiment with new ideas and formats.
- Holiday: 25 days, plus bank holidays.
- Pension: salary sacrifice scheme with employer contribution.
- Simply Health Policy: claim money back on essential healthcare expenses like dental and optical care, remedial or sports massages and physiotherapy treatments.
- UP Discounts: Exclusive discounts, including 40% off a wide range of products such as supplements and fitness books, along with offers from selected partners.
- Salary sacrifice schemes: reduce your tax and NI contributions and enjoy non-cash benefits like Cycle to Work and Tech/Home schemes.
- Referral policy: bonus incentive for successful referrals.
- Employee assistance programme: free access to mental health guidance, telephone counselling and financial support 24/7.
- Fitness classes: Weekly group training sessions at our U.P. Manchester gym based in Spinningfields.
So, if you are interested in applying to be our Paid Social Lead, please get in touch now and submit your application!
