Manages and implements all marketing, advertising, branding, public relations, and client satisfaction programs for the Bank. Assists in establishing marketing strategies to meet the Bank s strategic plan and objectives. Understands and completes job responsibilities in accordance with federal and state regulations. Essential Functions: Marketing and Branding 55% Leads the project management, execution including graphic design, and approval process of approved Marketing campaigns internally and externally. Oversees, manages, and maintains content for the Bank website. Oversees and executes the social media management process for all owned social media channels. Oversees and executes bank events. Oversees, manages, and maintains logowear and ad novelties. Responsible for coworker branding, marketing, social media, and referral training. Manages community sponsorships, donations, partnerships, and volunteering opportunities including execution and tracking. Manages media inquiries and the release of the information to the media. Management 40% Supervises the Marketing staff including scheduling, training, coaching, and performance reviews. Researches new marketing initiatives. Works with Community Presidents and Business Line Managers to develop and implement annual marketing plans in alignment with Strategic Marketing Plan to increase client satisfaction and meet bank goals. Assists in establishing annual marketing budget in alignment with the Strategic Marketing Plan. Makes recommendations to CTO on contracts with vendors. Ensures adherence to advertising compliance. Tracks all key marketing metrics using them to create scheduled and ad hoc reports that clearly communicate the results of marketing campaigns, projects, and key initiatives. Manages the invoice process for Marketing, including invoice accuracy verification and approval. Responsible for the management and administration/updating of the business continuity plans and program. Additional Duties and Responsibilities 5% Serves on Bank committees. Serves on community committees/boards as a Bank representative. Participates in internal and external training and development opportunities. Other job-related duties necessary to carry out the responsibilities of this position.
