At GE Appliances, a Haier company, we come together to make "good things, for life." As the fastest-growing appliance company in the U.S., we're powered by creators, thinkers and makers who believe that anything is possible and that there's always a better way. We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together , we always look for a better way , and we create possibilities .

Interested in joining us on our journey?

At GE Appliances, we are driven by a consumer-first mindset, shaping the future of home innovation through data-driven insights. We are looking for a Senior Consumer & Commercial Insights Specialist to lead research initiatives, integrate AI-powered solutions, and transform insights into strategic business decisions across our House of Brands. If you are passionate about consumer behavior, emerging technologies, and business impact, this is the opportunity for you.

Position

Senior Insights Specialist

Location

USA, Louisville, KY

How You'll Create Possibilities

Responsibilities:

Partner with cross-functional teams to translate insights into strategies, innovation roadmaps, and go-to-market plans.

Optimize and automate research processes, enhancing speed, efficiency, and actionability of insights.

Collaborate with Digital Technology teams to integrate AI-driven research solutions and predictive models.

Lead custom research projects using qualitative and quantitative methodologies (e.g., segmentation, pricing studies, concept testing).

Guide business partners in leveraging AI-powered insights tools and methodologies.

Consult with Brand, Product Marketing, and Sales teams to turn consumer insights into actionable business recommendations.

What You'll Bring to Our Team

Minimum Qualifications:

Bachelor's degree from an accredited university or college.

5+ years of experience in Consumer Insights, with expertise in qualitative and quantitative research methods.

Experience partnering with Brand Marketing and Product Design/Innovation teams.

Strong project management skills with experience handling complex, large-scale research initiatives.

Ability to present data-driven insights in a compelling, actionable way.

Experience working in a matrixed organization and collaborating with cross-functional teams.

Previous experience driving a consumer-first mindset within an organization.

Preferred Qualifications

Master's degree in Business Administration or a related field.

Exposure to AI-powered insights platforms (e.g., Qualtrics AI, Zappi, Brandwatch).

We welcome candidates from all backgrounds to apply.

Ready to shape the future of consumer insights? Apply today!

LI-MS

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to ask.recruiting@geappliances.com

GE Appliances, a Haier company

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Senior Insights Specialist